multifaceted
Embracing Life's Rich Tapestry
“Life is about enjoying the company of good people, the journey of discovery, and the pursuit of passions”.
Balancing personal joys and professional pursuits defines me. From the laughter shared with friends to serene moments with Luna and the rhythm of a new travel destination, each experience shapes my approach to business and entrepreneurship, fueling my passion for marketing and innovation
Featured in top industry organisations
Innovator
Driving Market Success
“In the art of marketing, innovation is the brush, and data is the palette.”
As a product marketing leader, I excel in translating complex concepts into clear, customer-centric solutions. My path is defined by aligning product value with customer needs, propelling startups to growth and market leadership.
Versatile
A Spectrum of Impact
“From early-stage startups to post-IPO giants, my journey through Europe’s SaaS landscape has been a masterclass in adaptability and growth.”
My career is a tapestry of roles, from being the 5th employee at a burgeoning startup to navigating the complexities of post-IPO companies. Each position has honed my ability to drive growth, innovate, and lead with agility in the dynamic European SaaS B2B sector.
Influencer
Beyond the Office
“Sharing knowledge is how we grow together; mentoring, speaking, and teaching are my ways of giving back to the community that has given me so much.”
Outside my professional roles, I dedicate myself to mentoring aspiring marketers, delivering keynotes at premier business events, and leading discussions at major product marketing conferences. Educating the next generation through courses in product marketing, I strive to enrich the ecosystem with shared wisdom and insights.
Champion
The Spirit of the Game
“Decades in the water have taught me more than just how to play; they’ve ingrained in me the essence of teamwork, resilience, and the relentless pursuit of excellence.”
My ten-year journey as a professional water polo player laid the foundation of discipline and camaraderie I carry into every aspect of life. Beyond the pool, organizing international beach volleyball tournaments, skiing down slopes, and riding waves embody my love for competition, nature, and the joy of bringing people together through sports.
physiotherapist
From Healing to Leading
“The principles of physiotherapy and product marketing are intertwined; both are about diagnosing needs and meticulously crafting solutions that resonate on a personal level.”
Holding a master’s degree in physiotherapy, my early career in hospitals and with elite athletes, combined with running my private practice, laid a strong foundation in patient-centered care and problem-solving. These experiences have profoundly shaped my approach to entrepreneurship and product marketing, where understanding and addressing customer needs is paramount.
Storyteller
Conversations on My Way
“In the symphony of life, every individual composes their melody; ‘My Way’ is about celebrating these unique harmonies and learning from them.”
Launching ‘My Way’ is a venture into the world of stories behind success, where I converse with business leaders and inspiring figures. This platform is not just about broadening my horizons but also about offering the audience a treasure trove of insights, affirming that there’s no singular path to success, but a multitude of ways that are as unique as the individuals themselves.and addressing customer needs is paramount.
Don't take my word for granted
Our Testimonials
Reviews from users
"Ivan, a strong product marketing leader whose contributions to our organization have been nothing short of outstanding. From the moment Ivan joined our company, he took ownership of the marketing department with a vigor and commitment that is truly commendable. He inherited the existing marketing department members smoothly. Together, Ivan and I embarked on exciting initiatives that included account-based marketing, crafting personas, and fine-tuning messaging. Ivan did an excellent job by bringing different disciplines and stakeholders together to extract the right messages for marketing and positioning our product. What impressed me the most about Ivan was the remarkably short time that it took him to get up and running in a completely new environment. He adapted to the company culture and new colleagues very fast in a remote environment. Ivan's blend of leadership, technical prowess, adaptability, and ability to share knowledge makes him an extraordinary asset to any team. I sincerely hope that our paths will cross again in the future, and I would welcome the opportunity to work with him once more."
Murat Yamak
VP of Sales
"If you want a highly skilled Product Marketing leader, Ivan is the person to turn to! I had the pleasure of working with Ivan as he set up many of the Product Marketing processes and foundations for our company. He had a systematic and thorough approach to his work, as well as documented his work well for further communication inside and outside of the organization. Our team learned a lot from him and I believe his efforts have set a foundation for the future. Ivan also took leadership of our marketing team. One of his strengths is to organize teamwork in a way that supports their strengths and gets the whole team to work towards common goals. Even when needing to tackle many projects and initiatives at the same time, Ivan managed to keep everything organized, kept everyone on top of what was going on, and ensured we were moving in the right direction. Ivan is a reliable professional who wants to give his very best, takes feedback well, and goes the extra mile to get things done. He's a friendly colleague that team members enjoy working with."
Helena Rebane
CEO
"Ivan is a strong marketing professional with a super-positive can-do attitude. His background in sports makes him the team player that every company would love to have. He is up to date with industry trends and willing to get a deep knowledge about the business he is in, deep-diving as much as needed but without losing the big picture and the ability to think outside the box. His human values are more than amazing, and I'm very proud to be still in touch and with good friends."
Riccardo Queri
Product Leader
"Ivan is a well-rounded product marketing leader with a wealth of experience in the product marketing function. His ability to effectively combine long-term strategic thinking with mid-short-term execution and delivery provides key results in the teams he is managing. Ivan has great empathy and care for those around him and always makes sure the members of his team are crystal clear on what is expected of them, equally he is always keen on listening to their opinions and making sure they are fully motivated to achieve the common goal: deliver value to both internal and external customers. A true asset for any company."
Michele Mabilia
global product marketing director
