The operating system
for modern marketers

A weekly newsletter and podcast for marketers who want to grow into bigger roles — without tactics, noise, or burnout.

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Leadership

+1

Jan 12, 2026

•

5 min read

Growth Without a Playbook

Why careers, confidence, and performance rarely follow a linear path

Ivan Buric

Marketing

+2

Dec 22, 2025

•

7 min read

Why Most B2B Marketing Still Blends In

Notes and Reflections from SaaStr London

Ivan Buric

AI

+1

Apr 14, 2025

•

7 min read

Shopify’s AI Rule: Your Playbook for Product Marketing

How to Thrive When AI Calls the Shots on Hiring

Ivan Buric

Podcast

Podcast

Jan 24, 2026

•

3 min read

Shayne De La Force

Fundamentals of growth

Ivan Buric

Podcast

Jan 5, 2026

•

4 min read

Silvia Romàn

Influence without authority

Ivan Buric

Podcast

Nov 25, 2025

•

5 min read

Theresa Gschwandtner

Leading the biggest Product Marketing Teams

Ivan Buric

Podcast

Aug 22, 2025

•

4 min read

Anna Borbotko

Building Intellectual Property, Not Just Skills

Ivan Buric

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