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My Way

Welcome to the
modern marketing leader OS

Strategy, growth, and health - for long-term thinkers

Featured

Leadership

+1

Growth Without a Playbook

Jan 12, 2026

•

5 min read

Growth Without a Playbook

Why careers, confidence, and performance rarely follow a linear path

Ivan Buric
Ivan Buric

Marketing

+2

Why Most B2B Marketing Still Blends In

Dec 22, 2025

•

7 min read

Why Most B2B Marketing Still Blends In

Notes and Reflections from SaaStr London

Ivan Buric
Ivan Buric

AI

+1

Shopify’s AI Rule: Your Playbook for Product Marketing

Apr 14, 2025

•

7 min read

Shopify’s AI Rule: Your Playbook for Product Marketing

How to Thrive When AI Calls the Shots on Hiring

Ivan Buric
Ivan Buric

Podcast

Podcast

Silvia Romàn

Jan 5, 2026

•

4 min read

Silvia Romàn

Influence without authority

Ivan Buric
Ivan Buric

Podcast

Theresa Gschwandtner

Nov 25, 2025

•

5 min read

Theresa Gschwandtner

Leading the biggest Product Marketing Teams

Ivan Buric
Ivan Buric

Podcast

Anna Borbotko

Aug 22, 2025

•

4 min read

Anna Borbotko

Building Intellectual Property, Not Just Skills

Ivan Buric
Ivan Buric

Podcast

Jane Portman

Aug 10, 2025

•

4 min read

Jane Portman

Mastering SaaS Email Marketing

Ivan Buric
Ivan Buric
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Latest Articles

Blog

Why Most B2B Marketing Still Blends In

Dec 22, 2025

•

7 min read

Why Most B2B Marketing Still Blends In

Notes and Reflections from SaaStr London

Ivan Buric
Ivan Buric

Blog

Use AI as Your PMM Copilot

Jul 21, 2025

•

5 min read

Use AI as Your PMM Copilot

How to Turn ChatGPT into a Strategic Partner for Product Marketers

Ivan Buric
Ivan Buric

Blog

Look and Sound Like a Pro on Camera

Jun 2, 2025

•

9 min read

Look and Sound Like a Pro on Camera

My Ultimate Remote Desk Setup for Product Marketers

Ivan Buric
Ivan Buric

Blog

Elevate Your Remote Presence

Apr 28, 2025

•

8 min read

Elevate Your Remote Presence

A Product Marketer’s Guide to a Professional Setup

Ivan Buric
Ivan Buric

Blog

Shopify’s AI Rule: Your Playbook for Product Marketing

Apr 14, 2025

•

7 min read

Shopify’s AI Rule: Your Playbook for Product Marketing

How to Thrive When AI Calls the Shots on Hiring

Ivan Buric
Ivan Buric

Blog

How Apple Intelligence is Revolutionizing No-Code AI Agents in Marketing​

Apr 7, 2025

•

6 min read

How Apple Intelligence is Revolutionizing No-Code AI Agents in Marketing​

Exploring the Intersection of Apple's AI Advancements, No-Code Development, and Marketing Strategies​

Ivan Buric
Ivan Buric

My Way

Strategy, growth, and health

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